Yunnan Luck Air Case Study Essay - 1721 Words

1. What are Yunnan Lucky Air’s best options? Luck Air had a great business model, and that was to follow the same model as Southwest Airlines in the United States. Because Luck Air is considered a domestic airline in China they operate on a small scale compared to major competitors and so it made economical sense to offer low-cost, high-efficiency to their customers. In 2007 Lucky Air was able to more than double the amount of passengers from the year before by using a low-cost tactic. However other airlines have also caught on to offering low-cost fares for domestic routes to their passengers. With more competitors Lucky Air has decided to look at the possibility of taking a risk and to focus on e-commerce. Backed by their parent†¦show more content†¦Of the total travel market only 1% was generated from the online travel market, and consumers still depended on customer call centers to confirm payment status. To counteract the risks it is important that Lucky Air create an effective business-consumer-business mod el that will do the obvious and draw consumers to their site and make an online purchase of airfare. To draw in consumers Lucky Air will need to focus on Web 2.0, which is the unique feature or features of e-commerce and the Internet coming together as applications and social media technologies. Web 2.0 will allow for a better online experience with inter-human connections, consumer interacted blogs and the staff to constantly monitor the site to provide consumer feedback. Web 2.0 is crucial to providing customer relationship management. Promoting reviews from consumers in regards to destinations and airline experience are important so the consumer can feel they are important enough to expose the truth from other consumers even negative remarks. But the single most important part of focusing on e-commerce is the ability to provide a online experience and advanced technology that enables customer self-service without the need for multiple customer call centers. Customers should be able to pay for fares, cancel fares, use a safe payment method that can verify a credit card, check on the status of flights and use rewards programsShow MoreRelatedLucky Air the Beginning727 Words   |  3 Pages1. What are Yunna Lucky Air’s best options? Lucky Air chose to follow the model of the Southwest Airlines in the United States. Lucky Air is a domestic airline located in China. Because it is a low-cost and high-efficiency airline it doubled the amount of passengers since 2007. E-commerce was a risk Luck Air decided to take on because other airlines were now offering low-cost high-efficiency flights. E-commerce by definition is commercial transactions conducted electronically on the internet. ThisRead MoreE-Commerce at Yunnan Lucky Air5422 Words   |  22 PagesE-commerce at Yunnan Lucky Air Inaki Berenguer, Cai Shijun, Li Liang, Liu Jing, Ningya Wang Preserve the essence of traditional Chinese culture while learning from successful models of the world. - Yunnan Lucky Air, statement of corporate culture Fortune had favored Yunnan Lucky Air. Four years after its founding in 2004, Lucky Air had grown into a US$104.3 million (RMB720 million) low-cost airline, serving domestic routes from its hub in Kunming, the capital of southwestern China’s Yunnan province

My Childhood Memories of Good and Evil Essay - 623 Words

My days were happy ones before I started going to school, as I had lots of neighbors to play with from morning till dark. We played games outdoors and rode about on our bicycles happily. The undeveloped woods behind our homes provided endless opportunities for adventure. There were also many other games to occupy our time. My earliest recollection of fear was when I was barely four years old. To this day I can still remember vividly my physical and social surroundings during the event. As I lay on my back in my family room I tossed a rubber ball up and down as I tried to ignore the boring TV program my father was watching: the evening news. All of a sudden my curiosity awoke when I heard the newscaster say the word, kidnapped. I†¦show more content†¦It was only about 5 in the evening, but at that instant the night sky turned dark and cold. I no longer felt like an invincible child, safe from all harm. I never saw the picture of the boy on the news, because I blocked my eyes from seeing his face and having to remember it forever. As a result of this instance, I became less trusting of strangers, and less willing to be alone, even if it was only to go to bed for the night. Also, I would never read articles or watch the news if the story was about a child that was missing. My favorite childhood T V program was Punky Brewster, I think the only episode I missed was when her friend was kidnapped. Though this early recollection of the child being kidnapped was harmful, there were news stories that allowed me to grow and dream about in a childhood fantasy world again. My next recollection of a news event was when I was about five years old. It was the marriage of Princess Diana and Prince Charles. Their televised wedding was the first time I had ever watched TV for that long at one sitting time. Not only did the televised wedding have an impact on me, but all the events that lead up to this miraculous event. Before I saw their wedding on TV I had felt sorry for Diana, she seemed like a lost soul. The press portrayed her just an ordinary kindergarten teacher, until her prince rescued her. I thought about how lucky she was to marry into the royal family. I can still envision the moment. As IShow MoreRelatedThe Brothers Karamazov By Fyodor Dostoevsky1444 Words   |  6 Pagesfollow such constricted conditions. I will be studying characters from The Brothers Karamazov by Fyodor Do stoevsky, characters such as Alyosha who is said to be good by nature and Dimitry who is impulsive and emotional and naturally acts before he thinks. I argue that if against all odds of nature and uncontrollable circumstance one turns good, by definition of the novel, like Demitri or Ivan, possibly, that person should be the â€Å"hero.† In exploring this idea based on a perspective of information providedRead MoreMy Childhood Experience1389 Words   |  6 PagesEverybody has grown up differently. Everybody has different stories, different memories, and different hardships that have shaped who they are as a person. When most people think of their childhood they think of family night board games. They think of running off to the park with their best friends, laughing on swingsets and hopping scotch until they were out of breath. They have memories of vacations, funny stories at family gatherings, or that one time they fell of their bike and their dad carriedRead MoreA Long Way Gone By Beah967 Words   |  4 Pagesthrough story telling. 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First, Augustine has many questions about his soul before birth, and his infancy, that he does not remember, and ultimately learns the lesson by dismissing the responsibility for his sinful actions, because he can’t rememberRead MoreEssay Fairy Tales Shape Our Childhood and Our Future1252 Words   |  6 Pagestook a seat beside my good friend, Adam, and logged on to my computer and started my work. I looked into multiple useless websites about fairytales and folktales only to find meaningless opinions and wrong outdated information. When I finally found a few perfect websites it was easy to fill out all the information I needed. The hard part was citing my information because I didn’t quite think things through beforehand and exited out of most of the tabs that I needed. That was not my biggest mistake though;Read MoreThe Theory Of Nature Vs. Nurture1680 Words   |  7 Pagescompared to Perry. Capote mentions that Dick grew up as an all-star athlete, maintained good standing grades in school, dated girls often and cared deeply about his family, and nevertheless, ends up as a cruel and malicious criminal. Some believe that Dick was a natural born killer who, despite his kind and stable upbringing, inevitably would have adapted a life of crime. Dick exemplifies how malicious intent and evil essence could be implanted by nature and greatly determined his future. Dick may haveRead MoreMy Experience With My Own Life1551 Words   |  7 Pagespersonalities that come naturally, but many are nurtured through experiences one has. Through my own life experiences from what I consider a decent, normal childhood into now a happy grown adult. Many of my personalities have remained the same while other parts have changed as has life changed especially since becoming a mother. Now, the experiences and personalities I’ll further describe are from my viewpoint and if you ask my friends or family members their opinions it may change slightly. As a viewpoin t isRead MorePoems to Reminisce Childhood1443 Words   |  6 Pagesor reminiscing over it, everyone experiences childhood; the experience elicits a large spectrum of emotions from every reader. The poems ‘Poem at Thirty-Nine’ by Alice Walker, ‘Once Upon a Time’ by Gabriel Okara, and ‘Piano’ by D.H. Lawrence explore the theme of childhood from different perspectives. In ‘Once Upon A Time’, Okara explores childhood as a time of vulnerability, where safety and protection are needed. Walker’s ‘Poem at 39’ views childhood as a time when one can start to progress to theirRead MorePersonal Narrative : Life Without Memories1430 Words   |  6 Pageswithout Memories It’s been around five months since my grandmother passed away, and I remember the night that she passed away as if it was seconds ago. I remember grabbing my grandmother s shoulder and saying, â€Å"Grandma Wake up, aren’t we going to watch a movie.† My grandmother didn’t move and right then I felt something snap. I started yelling wake up, and crying in disbelief. I couldn’t process that in my mind because it was my first time seeing a dead person. Every time that comes to my mind,Read More Analysis of a Horses by Edwin Muir Essay854 Words   |  4 Pagesforget the past and live in the present. However, Edwin Muir’s ‘Horses’ is a poem of past memories only. The interesting part is that it deals with many conflicts and issues which are prevalent even today. It is thus a bridge between the past and present and is expressed in the form of a piece of literature. Muir himself said that in writing about horses in this poem, he was reflecting his childhood view of his father’s plough horses, which must have seemed huge, powerful and mysterious to

Serial Killers And Society Essay Example For Students

Serial Killers And Society Essay The nineteen-seventies was an incredible decade. It was a decade of change, one of freedom, a time for great music. It was also an incredible decade for shock, fear and serial killers. John Wayne Gacy, an amateur clown, was a pedophiliac homosexual. He tortured and killed thirty three little boys and stored their remains under his house. David Berkowitz, a.k.a. the Son of Sam, stalked New York City from nineteen-sixty-seven to nineteen-seventy-seven. He claimed to have been following a voice from his dog that told him when and where to kill. Ted Bundy, who is believed to have killed at least thirty-four people, was charged for only three under his own defense- and in fact, he was commended by the judge for his own defense. He wasput to death. With the combination of a very powerful media and a society fascinated with gruesome, sadistic crimes, modern serial killers have been put in the spotlight. We are enraptured with serial killers so much, that we pay seven dollars to go see a mov ie where everyone except the bad guys gets strangled, mutilated, or shot- and enjoy it in some sick way. The media goes out of its way to glamorize murder and terrify the public. We support killers like Charles Manson on Death Row with our tax dollars. In fact, we support them with more than that. About two months ago there was an art show in California entitled: The Death Row Art Show III. Pieces sold for thousands of dollars regardless of their aesthetic appeal, because of the identity of the artists. Serial killers are becoming as popular as rock stars. Serial killers are a development of the industrial world; they really didnt come about until the late eighteen-hundreds when society was becoming modernized and the threat of the new age sort of displaced some individuals so much they felt they had to kill to get their point across to society. Jack the Ripper is probably the most notorious killer in history because he established the serial killer profile. Ripper set up a pattern for the new line of mass murderers who would follow in the tradition of a truly organized killer. He had a sexual obsession with prostitutes that led him to target complete strangers for a days work. When he was done, he laid his victim out in a ritualistic manner with various disemboweled items placed strategically on or around the victims corpse. Of course, murder has been around for centuries, committed by under-educated thieves. No one was interested in meeting, and hearing about a poor peasant that slit someones throat in a dark alley. But ever since the introduction of serial killers into our society, with their precision and strategy of the murder, the media became fascinated with these people, and so did society. So instead of killing or punishing these horrible people, we now have television networks arguing over movie rights to the killers story. News shows fighting to get the exclusive interview. T-shirts with the killers faces on them(e.g.. the famous Manson T-shirt). The only explanation I can offer is that we are still obsessed with our own mortality, and we always will be. As long as we die, well be fascinated by those who seem to be invincible from death like, serial killers, Hitlerits almost as is we like to see the act of death itself, over and over, to observe the exact moment- or what it is that puts us over that incredible brink between life and death. I can honestly say I am fascinated with the serial killer. But since when did we condone the practice of serial killers? Why arentthey put to death promptly after being convicted, instead of being kept alive for the media to interview? You have to wonder who is making money in this. When we allow people like this to dominate our media, its like were saying its all right to murder. Did society and the media forget that the victims of those serial killers are us and our families? Its not the serial killers that affected the twentieth century so much, but the spotlight that allowed them to grow. Maybe if not for all the attention, there wouldnt of been so many deaths. There are so many maybes, so many problems. But it all comes down to one thing, basically, money. The media will do just about anything for money. When are they going to learn that they have been corrupting the minds and souls of observers everywhere? Works CitedYofee, Ellen B. Here Pigs! Gear October 1995: 10-12The editor s of Time Life Books Serial Killers. Alexandria, Virginia: Time Life Books, 1992.